Exporting to the American market is easier than it might seem. With the implementation of the African Growth and Opportunity Act https://agoa.info/ (AGOA) is a United States Trade Act, enacted on 18 May 2000 as Public Law 106 of the 200th Congress. AGOA has since been renewed to 2025. The legislation significantly enhances market access to the US for qualifying Sub-Saharan African (SSA) countries.
There are two main challenges when exporting to the US:
A. Appealing to the American market
Any company exporting goods to the US market should be aware of the broad diversity and the key selling points of the US market. With these “soft criteria” in mind, you can better develop your business plan and achieve success on the US market. On this page, you can find a number of helpful sources which will assist you in increasing your exports.
B. Adhering to American specifications
Any company exporting goods to the US market must follow the rules and regulations for those specific goods. These “hard criteria” can block any attempt to export if they are not followed, no matter how successful the product may have been on the US market. Different regulatory bodies exist in the US to create and manage these rules and laws, with examples being the US Food and Drug Administration (FDA), the US Department of Agriculture (USDA), and the Environmental Protection Agency (EPA), whose regulations are applied by the US Customs Service. All the information concerning these rules can be found online.
Please find links below to the sites you must consult in order to learn about the rules and regulations that will be imposed on your exported products.
- U.S. Customs Service Website: Provides information on exporting to the US. Information included on the site includes export documents, licenses, and documents. See the latest version of the publication “Importing into the United States”.
- FDA Website : Interested in exporting food to the US? The Federal Food and Drug Administration’s (FDA) website lists the guidelines for exporting food from Morocco to the US.
- USDA Website
- EPA Website
- US standards institute (ANSI)